Bae
A question card game to get the conversation going, as a couple or with friends, with themes to unlock.
- Client
- My own project, as a sole trader
- My role
- Design, mobile app, API and back office
- Stack
Context
Bae offers question cards to get to know each other better: debates, "would you rather?", confessions… Players enter their first names and the app personalises every question.
What I did
- The mobile app: themes and sub-themes, the card game and progress by theme.
- Monetisation: in-app purchases, a paywall to unlock themes and ads you can switch off.
- The API and back office: to add and edit questions without republishing the app.
In numbers
- 100k+users
Screens
Which of us?Each card speaks to one partner after the other, with a progress bar and the colours of the theme being played. 
Themes to unlockThe home screen lists the six themes with their progress, and premium themes show an "Unlock" badge that opens the paywall. 
One theme, one colourThe Sexy theme uses the same game screen in its own palette, with the partner's first name inserted into the question. 
Partner's first nameThe first time a sub-theme is played, a modal asks for the partner's first name to personalise the questions. 
One-step onboardingPlayers just enter their first name to start, with no account to create. 
End of a sub-themeOnce the questions run out, the sub-theme is marked as done and the app suggests switching themes.